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Search engine marketing is concerned with all marketing activities, which in particular have impact on customer acquisition and increasing sales on internet search engines such as google, yahoo and bing.
search-engine-marketing findability

Search Engine Marketing (SEM)

kvrmedia offers professional search engine marketing (SEM) for your products and services at an international level.

Search engine marketing is concerned with all marketing activities, which in particular have impact on customer acquisition and increasing sales on internet search engines such as google, yahoo and bing.

SEMs two fields of activities:

Both share a focus on:

SEM-measures effects (e.g. google)
google sem screenshot

Search engine advertising (SEA)

Search engine advertising is displaying keyword-dependent ads on the billboards of the internet search engines.
[more about search engine advertising]


Search engine optimization (SEO)

Search engine optimization is concerned with measures that aim to improve the keyword-dependent ranking in natural search results of the search engine.
[more about search engine optimization]

Differences between SEA and SEO

SEA measures provide very short-term results, plus you can act very flexible in terms of content and budget constraints.

SEO measures, however, can require higher startup costs and can demand heavy structural on-site changes. Sometimes it takes up to six months for their effects to show up.

Now which path is the best one for your business?

The answer is depending on several factors, such as marketing objectives, resources, positioning of the competitors, time pressure, budget constraints, etc.

Note: In German speaking countries the term SEM is often incorrectly used as a synonym for search engine advertising (SEA/ keyword advertising). Correctly, however, this is the generic term for SEA and SEO.

Our Offers

SEA-Package for beginners:
Search-Engine-Advertising Flatrate starting at 149
Valuable seo-checklist included.
Search engine optimization analysis: now only 199

Contact

kvrmedia-logo - the finest in online marketing
Bayernallee 6 | 14052 Berlin | Germany
mobil: +351 91 536 1977
fax: +49 3212 121 4390
web: www.kvrmedia.com
mail: kvrmedia email adress